OUR STORY

Be Inspired to Ride

The name, Ciovita, is a combination of Italian and Latin words meaning “Life in Motion”and this philosophy underpins our approach to an industry that is always pushing itself to go further and faster.

To stay relevant you need to keep advancing, innovating and pushing yourself.

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Inspired to Ride

We are an international cycling kit company with headquarters in Cape Town, South Africa. We design and manufacture cyclewear for teams and individuals around the world from weekend warriors through to world champions.

Function/Form

Inspired by classic European cycling style our kit features the latest advancements in fit and fabrication technology. From Italian Lycra to the latest high tech trims we work with preferred suppliers around the world to ensure our materials represent the leading edge.

For the Love of Cycling

We design and manufacture the highest quality performance cycling apparel for both the mountain and the road. We draw on our backgrounds, as well as our own experiences of riding in different conditions all over the world, to create the kind of kit that we want to ride in. It is this love of cycling that sets us apart.

No Compromise

Every item in our range is designed, cut and stitched in our state of the art manufacturing facility, which gives us unparalleled control over the quality of the finished product.

We Never Stop

R&D is a continuous process at Ciovita, and our kit is tested daily on mountain tracks and city streets around the world, by us, our fans and our professional riders. We never stop refining each style and fit to ensure each new product or series is the best we’ve ever created.